Interview with Rodrigo Parreira, President of Logicalis

Smart factory revolutionizes production 

 Rodrigo Parreira, of Logicalis, also talks about the challenge of the connected city

The technology is becoming the very core, the heart of the business, creating new operating models and increasing the interaction of people with the environment, business organizations to the next level. This is the view of Rodrigo Parreira, president of Logicalis Latin America.

He sees, on one hand, the classical information technology and its ability to structure, store and analyze information and on the other hand, all the connectivity elements and networks that allow the transportation and processing of information. The result is intelligent systems sensors for data collection, processing of such data in analytics platforms and making real decision on operating models based on technology.

Taking the example of the industry, the executive provides tools that identify specific demands and change production lines automatically, speeding up or slowing down, always ensuring the throughput of the product in the pace of absorption by the market. “Of course it is not a quick process, but I think it will generate a lot of value for companies and organizations,” says the executive, in an exclusive interview with Futurecom All Year.

Outside the factories, we can predict a revolution in politics. Parreira recalls that the world’s major cities are threatened with collapse by the complexity of public administration, either in mobility or in security or services. They are sectors in which the convergence of information technology with sensors and automation systems has a lot to do. But the so-called smart city would require the processing of certain political management paradigms, affecting some power structures. This can be a barrier, but Parreira thinks that the adoption of more advanced technologies for administration of cities is inexorable.

The president of Logicalis expects that the technology will have an impact on utilities (water and electricity, for example) as large as the one that occurred in telecommunications in the last 20 years. The use of smart grid technologies such as smart meters, allows to collect network information that will generate value-added services and more possibilities of application.

The current economic difficulties have not caught by surprise the Brazilian operations of Logicalis, accounting for approximately 30% of the global revenues of the corporation. Actions taken in the last two or three years allowed to close the fiscal half-year with double-digit growth. “Brazil and Latin America are a great bet of Logicalis”, says Parreira. “And that gives us a lot of responsibility within the group.”

Learn more about the vision of Rodrigo Parreira and Logicalis strategy by watching the video.


By Renato Cruz e Nilton Tuna Mateus